# OVER QRCode activated Experiences

The OVER QRCodes allow users to access the geo-localized AR content published on OVER without having to download the OVER App. This feature greatly enhances the accessibility to the content published on OVER, removing all of the friction connected to App downloads. &#x20;

QRCode scan works both on IOS and Android devices; it launches an Instant App version of OVER, featuring most core functionalities, including GPS and Visual Positioning System (VPS) for AR assets.

And that's not all; the OVER QRCode-activated experiences also enable greater flexibility in the personalization of the AR user interface, allowing the publishing of custom-branded content. Brands will not have to publish their own app to showcase AR content anymore but will be able to simply leverage the OVER QRCode-activated AR to build customized and branded AR experiences.&#x20;

You can read more on this feature on our BLOG&#x20;

<https://www.overthereality.ai/blog/over-instant-app>


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