> For the complete documentation index, see [llms.txt](https://docs.overthereality.ai/over-whitepaper/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.overthereality.ai/over-whitepaper/addressing-market-needs.md). # Addressing Market Needs Over is an aggregator, a community that uses a real economic system that can revolutionize AR world-scale experiences. Thanks to this system, Over represents the solution to various market segment needs. Over aims to provide a single free augmented reality tool that allows you to live 3D quality experience contextualized in the surrounding environment. ## End User - The explorer of the Over World | NEEDS | SOLUTIONS | | -------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | | A single AR world-scale platform as a new 3D browser on the world | A single mobile application for smartphones / tablets / smart glasses compatible with all platforms on the market | | A new advertising channel, going beyond the classic and overcrowded mobile advertising | Advertising merges coherently with AR experiences, making promotional initiatives less invasive and more engaging | | Multiplayer engagement experiences in augmented reality | Over allows real time interaction between multiple users in the same place | | Stable and geolocalized experiences in order to fuse virtuality and reality | Over guarantees precise positioning of 3D elements in the real world for a quality user experience and consistent with the surrounding environment thanks to the software innovations introduced | | New medium to explore open knowledge | Over will be a seamless and fast way to access Wikipedia and open street map knowledge. Information will be delivered both by superimposing contend that through AI-powered virtual assistant | ## **Digital assets investor - The one who collects OVRLands** | NEEDS | SOLUTIONS | | ----------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------- | | Create passive income from digital assets | Collect fees from publishers who want to use your OVRLand for distributing their contents | | Enhance the value of digital asset | The selection of the experience present on the OVRLand and the promotion aimed at bringing more visitors increases the potential resale value | ## Digital Media Agencies | NEEDS | SOLUTIONS | | ------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | | New communication channels | OVR provides a new way of conveying brand contents thanks to world-scale experience of augmented reality | | Technological opportunities to catch the customer’s attention | Augmented reality is a fast-growing trend that is increasingly requested in brand’s communication methods. OVR responds to this trend with the state of the art of augmented reality experiences | | Geolocalized customers experiences | OVR is based on geolocation of contents and on their tracking inside the augmented reality experience | | New investment opportunities | When acquiring strategic OVRLand the agency can associate sponsored experiences in strategic locations of interest to the brands | ## **For the advertiser - A brand who wants to promote its product/service** OVR provides the advertiser with the opportunity to enjoy an innovative and non-congested new communication channel. | NEEDS | SOLUTIONS | | ---------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------ | | Innovative communication channel | Advertising in OVR merges with the 3D experience, thus enhancing the sponsored message. | | A not congested communication channel | The OVR platform, born at a time when there is no standard for augmented reality, creates a new and not over crowded communication channel | | An advertising system with transparent pricing | The decentralization of the marketplace on the blockchain allows to manage supply and demands with utmost transparency and traceability | ## 3D digital artists - The builders of the OVR experience | NEEDS | SOLUTIONS | | ----------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------ | | Global platform to sell augmented reality experiences | World scale distribution channel for AR and VR content | | Possibility to receive requests for new projects in a quick and practical way | OVR Marketplace where to find OVROwners development requests | | Monetize from your augmented reality experiences | By becoming an OVROwner the 3D digital artists will be able to insert advertisers’ content and monetize with their experiences | ## OFFLINE SHOPS and Chain stores in general | NEEDS | SOLUTIONS | | ----------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------- | | Provide trade proposal even at a closed shop | Experiences on an OVRLand in front of stores can stimulate users even in a closed shop | | Provide interactive gamification situations | Gaming experiences or general engagement on OVRLand in front of shops become a pretext for generating store traffic | | Increase the number of customers with new initiatives | The user is invited to access the store through augmented reality experiences located in strategic areas or near the store itself | | Virtual assistant interactions | OVR platform will provide a plug and play virtual assistant powered by state of the art NLP AI algorithms |