# Uses of Funds

Funds will be used to ensure the development and launch of the platform, as well as to maximize its success and growth chances.

**Development**: Dedicated Dev team focused on managing the launch of Over's most amazing features. They include all expenses related to product development.

**Marketing**: Marketing activities to guarantee worldwide diffusion and success.

## **3-Year Budget allocation**

Year 1 - 40% Initial boost to create a mass critic user base (early stage)\
Year 2 - 30% Guarantee budget for user acquisition integrated with the Over platform marketing reinvestments: (expansion stage)\
Year 3 - 30% Guarantee budget for user acquisition integrated with the Over platform marketing reinvestments (maturity stage)

**Operating costs**: General operating costs.

**Partnerships**: Investments finalized in creating partnerships and initiatives.

**Legal costs**: IBCO-related legal costs, ensuring continuous legal compliance over the growth of the platform.

## **Budget allocation**

![](https://2843992193-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FbOWmbLkiqrir1QOhT5IG%2Fuploads%2FEbJpCoWwE3jJzDDA1BXH%2FUntitled%20\(2\).png?alt=media\&token=9b1022e6-e6a8-46d2-ab3b-0a919b9c08e9)

|                 |       |   |
| --------------- | ----- | - |
| Legal           | 8,0%  |   |
| Marketing       | 35,0% |   |
| Partnership     | 12,0% |   |
| Operating Costs | 10,0% |   |
| Development     | 35,0% |   |


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