> For the complete documentation index, see [llms.txt](https://docs.overthereality.ai/over-whitepaper/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.overthereality.ai/over-whitepaper/the-market/market-opportunities.md).

# Market opportunities

After almost 2 years of research and analysis, we have identified the following pain points that the Over Platform will address:

* Mobile app ecosystem fragmentation
* Attention drop in digital ADV
* Difficulty to monetize digital assets
* AR as single experiences in a multitude of vertical apps
* AR as simple marker augmentation with limited use-cases
* Limited precision in indoor localization based GPS